The World of Patachou Blog | Love Who You Love
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Love Who You Love

Four words that sum up a personal philosophy. We have diverse members of our staff, customers and friends. I want their lives to be as full, as complete and as happy as any citizen — and I am willing to say it publicly. Patachou ran a full page ad in the Indianapolis Star using those four simple words that some thought were audaciously risky… Audaciously risky because we are a business and we need customers (of all belief systems) to succeed. However, Patachou has never shied away from supporting causes it believes in; we have never risked principal and integrity to make a buck; we daily strive to lead by example, to close the gap between what we say we are and what we are — whether its supporting this long overdue judgement or local farmers and producers. That’s our definition of radically better. — Martha Hoover